More than just a pretty face: Toyota’s iconic emblem and its meaning

You drive a Toyota.  That means you know from experience that our product delivers far more than what meets the eye. Let’s explore beneath the surface of Toyota’s iconic emblem and uncover the significance that’s not so obvious at first glance.

What do you see in that badge glimmering from your driveway? While it may simply look like a tangle of ovals, Toyota’s logo is actually assembled with incredible attention to detail. It is made of three overlapping ellipses; which signify key points in Toyota’s creed, respectfully. One stands for the heart of the customer; one for the Toyota product, and the other for the great technological advances the company has made. All of these attributes intersect (both in the emblem and the company itself) to make up the foundation of the emblem and, therefore, Toyota as a whole.

What's your summer blockbuster style? Your Toyota is the ticket.

If you drive a…

…4Runner, you should catch the latest COMEDY.
You drive a 4Runner because you need to fit passengers wherever you go. Whether your day-to-day passengers are your large family, or lots of friends, one thing is for certain: you are fun to be around. People are attracted to your personality like a magnet! That’s why we picture your entourage filling a row of seats at the theater while the next hot comedy debuts.

…Tundra, buckle up for a HORROR/THRILLER.
Do we really need to remind you that the Tundra towed a space shuttle? Needless to say, if you drive a Tundra, you’re not scared of a little dirt. You’re the same when it comes to your movie style: what other people cringe and look away from, you stare down. Your style leans more towards the gore—because you’re fearless.

…RAV4, you crave some ACTION in your life.
You are all about the bottom line. You’re a little impatient—okay, very impatient. You don’t want to waste time talking when you could be doing. Your summer movie of choice will likely be the latest comic book action film.

…Camry, we’d have to call you a ROMANTIC.
If you drive a Camry, you know that it’s been the #1 sedan for years. You appreciate staying power and dedication of a good thing…we’d call you a romantic. Cuddle up with your sweetie (preferably at a drive-in theater) to see a “chick flick” or two this season.