You drive a Toyota. That means you know from experience that our
product delivers far more than what meets the eye. Let’s explore beneath
the surface of Toyota’s iconic emblem and uncover the significance
that’s not so obvious at first glance.
What do you see in that badge glimmering from your driveway? While it
may simply look like a tangle of ovals, Toyota’s logo is actually
assembled with incredible attention to detail. It is made of three
overlapping ellipses; which signify key points in Toyota’s creed,
respectfully. One stands for the heart of the customer; one for the
Toyota product, and the other for the great technological advances the
company has made. All of these attributes intersect (both in the emblem
and the company itself) to make up the foundation of the emblem and,
therefore, Toyota as a whole.
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