Toyota Prius GT300 coming to SuperGT

We heard the rumors in Tokyo, but wouldn't believe it until we saw it. And here it is. Toyota will be replacing its Axio racer with a Prius for next year's SuperGT season.

The touring car Prius will reportedly run in the GT300 class against the recently released Subaru BRZ and Honda CR-Z, the latter of which – like the Prius – will use some kind of hybrid drivetrain in the championship. We don't have any hard details on the powertrain just yet, but expect more to be revealed sometime in January.

Courtesy of AutoBlog

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Statement from Toyota Motor Sales, U.S.A., Inc., Regarding 2011 J.D. Power and Associates' Sales Satisfaction Index

We are pleased with the improvement off all three of our brands in the 2011 J.D. Power and Associates Sales Satisfaction Index (SSI) study. The Lexus brand improved its score over last year and ranked as the top premium nameplate. Both Toyota and Scion showed significant improvement and each placed higher in the rankings and above the industry average.

Credit must go to our dealer body for their investment in upgrading many of their facilities and their dedication to satisfying their customers.

Sales satisfaction is more important than ever and we will continue work with our dealers to find ways to increase the quality of the sales experience for all of our customers.

 

Courtesy of ToyotaNewsroom

2013 Scion FR-S marks Toyota's return to performance in U.S.

With the introduction tonight of the 2013 Scion FR-S, the triumvirate of oh-so-similar sport coupes born of the joint venture between Toyota and Subaru is complete. The FR-S is what we Americans will get from the Scion brand, as opposed to the Toyota GT 86 that Europeans get and the Subaru-branded BRZ.

Believe it or not, but the FR-S will make Scion a five-car brand when it joins the xD, xB, tC and iQ next year. It is by far the most performance-oriented, thanks to its rear-wheel-drive architecture, relatively light weight and low center of gravity, the latter thanks to its Subaru-derived four-cylinder 2.0-liter boxer engine with Toyota's D4-S direct injection system. As with the GT 86 and BRZ, the FR-S will also produce 200 horsepower at 7,000 rpm and 151 lb-ft at 6,600 rpm. Transmission choices are also the same with a six-speed manual or automatic with paddle shifters.

With its introduction, the FR-S also marks the return of some excitement to Toyota's lineup of products in the U.S., even if it is branded as a Scion. The Japanese automaker hasn't offered a true performance machine in the U.S. since the MR2 Spyder ended production in 2007. The more hardcore Supra disappeared from American soil almost a decade earlier in 1998. (UPDATE: The Lexus LFA also deserves mention, though its exclusivity and price put it out of reach for most mere mortals.)

Courtesy of AutoBlog